top of page
  • Writer's pictureNicola Smith

Dogs in Advertising: The Perfect Partners in Marketing

Hyundai advertisment using a dog
Funny Dog Ad

Advertising has always been an art of captivating attention, triggering emotions, and making lasting impressions. While various strategies and techniques have been employed over the years, one element that never fails to capture the hearts of consumers is the presence of our beloved canine companions. Dogs have become indispensable characters in advertising, providing a sense of loyalty, joy, and relatability. In this blog, we will show some of our favorite advertisements featuring dogs. We will also explore some of the reasons why dogs have emerged as powerful assets in the world of advertising, their impact on consumers, and some iconic examples that have won hearts and shaped brands.

1. Emotional Connection:

It is often said that dogs are a human's best friend, and this strong emotional bond is what advertisers leverage to connect with consumers. Dogs symbolize loyalty, companionship, and unconditional love, qualities that many brands aspire to embody. By featuring dogs in their advertisements, companies tap into the innate emotional response that these animals evoke. Whether it's a heartwarming story of a dog and its owner or a playful interaction between a dog and a product, the emotional connection created with the audience helps establish a positive brand image.


2. Relatability and Authenticity:

One of the reasons dogs are so effective in advertising is their ability to be relatable to a wide audience. From the smallest Chihuahua to the largest Great Dane, there is a dog breed for every person and every lifestyle. Dogs are familiar and universally loved, making them a powerful tool for brands to showcase their products or services in a relatable context. When viewers see a dog enjoying a particular brand or product, it creates a sense of authenticity and trust. This relatability helps companies build a bridge between their target audience and their brand message.


3. Attention-Grabbing:

In a world filled with countless advertisements vying for attention, standing out from the crowd is crucial. Dogs have a natural ability to grab attention and hold it. Their cute and endearing appearances, expressive eyes, and playful antics can instantly captivate an audience. Advertisements featuring dogs often become memorable and shareable, allowing brands to extend their reach through word-of-mouth and social media. By incorporating dogs into their campaigns, advertisers can break through the advertising clutter and leave a lasting impression in the minds of consumers.


4. Brand Differentiation:

Dogs also serve as effective differentiators for brands operating in highly competitive markets. When numerous brands offer similar products or services, the presence of a dog in an advertisement can help a company stand out and create a distinct identity. It allows the brand to be associated with positive emotions and experiences, setting it apart from its competitors. Moreover, if a brand consistently features dogs in its advertising, it can become an integral part of its brand identity, making it instantly recognizable and memorable.

Iconic Examples:

  1. Budweiser's "Puppy Love": This heartwarming Super Bowl commercial tells the story of a puppy who forms a strong bond with a Clydesdale horse. The ad captures the essence of friendship, love, and loyalty, leaving a lasting impact on viewers and reinforcing Budweiser's image as a trusted brand.

  2. Subaru's "Dog Tested, Dog Approved": Subaru has successfully integrated dogs into its advertising campaigns for years, highlighting the car's suitability for pet owners. These ads showcase humorous scenarios involving dogs, effectively communicating the brand's dedication to pet-friendly features and resonating with dog lovers.

  3. Pedigree's "Feed the Good": Pedigree's emotional campaigns focus on the bond between dogs and their owners, aiming to promote responsible pet ownership. By featuring heartwarming stories and showcasing the transformative power of a good diet, Pedigree establishes itself as a brand that cares about dogs' well-being.


Dogs in advertising are more than just cute and cuddly companions; they are powerful marketing tools that can create emotional connections, enhance relatability, capture attention, and differentiate brands. Their presence in advertisements helps forge strong associations between products or services and positive emotions, ultimately influencing consumer behavior. Whether it's a heartwarming tale or a playful interaction, dogs continue to win hearts and contribute to the success of countless advertising campaigns. So, the next time you see a furry friend gracing your TV screen or a billboard, remember the profound impact they have on the world of advertising.

Here are some of my favorite Advertisements with famous companies featuring dogs.

We would love to see yours! If you have a favorite Ad we did not feature, share it in your Instagram Story and tag @wewag.toronto so we can share it to our story!

Our Instagram features lot's of adorable pups on their daily Dog Walking Toronto adventures!


bottom of page